1910 Fruitgum Company是Buddah唱片公司兩位製作人Jerry Kasenetz及 Jeffry Katz一手創成，他們徵用了一班不知名的唱片錄音室樂手，大堆頭形式灌錄了好些輕量級節奏與歌詞內容空洞的流行歌曲。樂隊初期和後期的成員變動極大，這包括了 Mark Gutkowski (主唱、琴鍵及和音結他)、Frank Jeckell (主音結他)、Steve Mortkowitz 、Pat Karwan (低音結他)、Floyd Marcus (鼓手)、Chuck Travis (主音結他及伴唱)、Bruce Shay (敲擊及伴唱)、Rusty Oppenheimer (鼓手及伴唱)、Larry Ripley (低音結他、管樂及伴唱)、Mick Mansuelo、Dennis Kubala及Ken Mileaf，而另一支同類型樂隊Ohio Express的主音歌手Joey Levine，亦有在早期的1910 Fruitgum Company隊伍中兼任主唱。
1968年1月，他們的首張七吋唱片《Simon Says．Reflections From The Looking Glass》面世，其主打曲"Simon Says"旋即如火箭般升上全美Single流行曲榜亞軍、Billboard榜殿軍、及英國榜冠軍。同年7月份推出的"1, 2, 3, Red Light"及1969年1月份的"Indian Giver"，皆攀升至Billboard榜第五位。同樣地，這三首加上隨後的"Yummy, Yummy, Yummy"、"Special Delivery"及"When We Get Married"，在筆者的記憶中，都是廣被昔日港澳樂迷所喜愛及電台DJ們常播的歌曲，而筆者尤其欣賞他們少有的慢板作品"When We Get Married"。另外一點令我輩樂迷印象深刻的，就是當年坊間的舞會派對常客，在跟隨着他們這類型的「吹波糖」節拍樂曲起舞時，往往說成是在跳「水撥騷」；眾讀者如有不明之處，可點擊下列貼上的第二篇"Simon Says"音樂短片及留意出現於片中約2:31 - 2:36時段的畫面。
1969年下旬，1910 Fruitgum Company於完成了《Hard Ride》這LP後宣佈解體。其短暫的兩年樂隊壽命中，他們共灌錄了五張LP及超過十張的7吋SP╱EP，然而最後的兩張LP《Indian Giver》及《Hard Ride》，卻竟是由與先前完全不相同的樂隊成員所灌錄。
筆者擁有他們的黑膠唱片及CD不多，只有一張1968年出版的《Goody Goody Gum Drops》LP及兩張90年代的CD：《Bubblegum Goodies》及《A Golden Classics Edition》，曲目內容如下。
Goody Goody Gum Drops (Buddah Records - 1968╱BDS 5027)
Side 1
- Goody Goody Gumdrops (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Liza (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Mr. Cupid (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Hot Diggity Dog (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Hook, Line and Sinker (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Dee-Licious (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Please Me, Tease Men (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- (Play Our Song) Mr. Music Man (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- A, B, C, I Love You (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Fee-Fi-Fo-Fum (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Polly-Wally-Doo-Da-Day (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Simon Says (Elliot Chiprut)
- May I Take A Giant Step (Into Your Heart) (Elliot Chiprut)
- Reflections From The Looking Glass (Frank Jeckell．Mark Gutkowski．Ted Gutkowski)
- Soul Struttin' (Marty Thau．Tony Orlando)
- (Poor Old) Mr. Jensen (David Taxin．Jeffry Katz．Jerry Kasenetz)
- Bubblegum World (Floyd Marcus)
- Pop Goes The Weasel (Elliot Chiprut)
- 1, 2, 3, Red Light (Bobbi Trimachi．Sal Trimachi)
- Yummy, Yummy, Yummy (Arthur Resnick．Joey Levine)
- The Mighty Quinn (Bob Dylan)
- The Song Song (Gary Willet．Steve Dworken)
- 9, 10, Let's Do It Again (Sal Trimachi)
- Goody Goody Gumdrops (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- (Play Our Song) Mr. Music Man (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- A, B, C, I Love You (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Indian Giver (Bo Gentry．Bobby Bloom．Ritchie Cordell)
- Special Delivery (Bo Gentry．Bobby Bloom)
- No Good Annie (Jeffry Katz．Jerry Kasenetz．Mark Gutkowski．Ted Gutkowski)
- 1910 Cotton Candy Castle (Sal Trimachi)
- The Train (Jeffry Katz．Jerry Kasenetz．Ritchie Cordell)
- When We Get Married (J. J. Woods．Ritchie Cordell)
- Baby Bret (Jeffry Katz．Jerry Kasenetz．Ritchie Cordell)
- Don't Have To Run And Hide (Mark Gutkowski．Ted Gutkowski)
- Creations Of Simon (Jerry Roth．Richie Gomez．Ted Gutkowski)
- Simon Says (Elliot Chiprut)
- Pop Goes The Weasel (Elliot Chiprut)
- May I Take A Giant Step (Into Your Heart) (Elliot Chiprut)
- Bubblegum World (Floyd Marcus)
- Special Delivery (Bo Gentry．Bobby Bloom)
- The Train (Jeffry Katz．Jerry Kasenetz．Ritchie Cordell)
- When We Get Married (J. J. Woods．Ritchie Cordell)
- 1, 2, 3, Red Light (Bobbi Trimachi．Sal Trimachi)
- Sticky, Sticky (Jeffry Katz．Jerry Kasenetz)
- Goody Goody Gumdrops (Billy Carl．Jeffry Katz．Jerry Kasenetz．Reid Whitelaw)
- Indian Giver (Bo Gentry．Bobby Bloom．Ritchie Cordell)
- The Mighty Quinn (Bob Dylan)
- Reflections From The Looking Glass (Frank Jeckell．Mark Gutkowski．Ted Gutkowski)
- (Poor Old) Mr. Jensen (David Taxin．Jeffry Katz．Jerry Kasenetz)
- Candy Kisses (Billy Carl．Gary Willet．Reid Whitelaw．Steve Dworken)
- No Good Annie (Jeffry Katz．Jerry Kasenetz．Mark Gutkowski．Ted Gutkowski)
- Baby Bret (Jeffry Katz．Jerry Kasenetz．Ritchie Cordell)
"Simon Says"
"May I Take A Giant Step (Into Your Heart)"
"Bubblegum World"
"1, 2, 3, Red Light"
"Goody Goody Gumdrops"
"Indian Giver"
"Yummy, Yummy, Yummy"
"The Train"
"Special Delivery"
"Reflections From The Looking Glass"
I'm Gonna Take You To A Place Where Everyone Is Treated The Same
Don't Worry 'Bout Them Asking Of Your Creed, Nationality Or Name
In This Place It Doesn't Matter If You're Wrong Or Right
Or If You Can Hear And Talk And Have Normal Sight
In This Place You Get What You Lacked On Earth
Of Pleasure And Leisure And Love
A New Rebirth
It Doesn't Take Long And Believe Me You'll Get There Fast
And Once You Get there Bury The Past
Once You Get There, There'll Be No Need Of Escape.
You Do What You Want And What You Want You Just Take
No Crying, Hatered, Greed Or Shame
No Reputation To Develop No Need To Acquire Fame
In This Place You Get What You Lacked On Earth,
Of Pleasure And Leisure And Love
A New Rebirth
It Doesn't Take Long And Believe Me You'll Get There Fast
And Once You Get There Bury The Past
"Don't Have To Run And Hide"
"When We Get Married"
